Customer relationship management: integrating marketing strategy and information technology

By: by Zikmund, William GMaterial type: TextTextPublication details: Wiley 2003Edition: 1stDescription: xix; 179pSubject(s): Relationship management Nature of customer CRM data warehouseDDC classification: 658.812
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Item type Current library Call number Status Date due Barcode
General Books General Books Jaipuria Jaipur Library
658.812 ZIK (Browse shelf (Opens below)) Available 2764

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