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Marketing: principles and perspectives

by By Bearden, William O.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill 2007Availability: Items available for loan: Call number: 658.8 BEA (1).

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Handbook of marketing scales: multi-item measures for marketing and consumer behavior research

by By Bearden, William O.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publication 1999Availability: Items available for reference: Not For LoanCall number: 658.83 BEA (1). :

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