Koha online catalog › Details for: Handbook of marketing scales: multi-item measures for marketing and consumer behavior research

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Handbook of marketing scales: multi-item measures for marketing and consumer behavior research

By: By Bearden, William O Material type: Text

TextPublication details: New Delhi Sage Publication 1999Edition: 2ndDescription: xiv; 537pSubject(s): Marketing Marketing scales Marketing researchDDC classification: 658.83

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Item type	Current library	Call number	Status	Date due	Barcode
Reference Books	Jaipuria Jaipur Library	658.83 BEA (Browse shelf (Opens below))	Not For Loan		6286

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