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                                                    1901.
                                                
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Building data mining applications for CRM by By Berson, Alex. Edition: 10th ReprintMaterial type:   Text; Format: 
                    print
                ; Literary form: 
                    Not fiction
                 Publication details: New Delhi Tata McGraw Hill 2006Availability: Items available for loan: Call number: 005.74 BER (3). 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    1902.
                                                
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Positive living day by day by By Ries, A L. Edition: 1stMaterial type:   Text; Format: 
                    print
                ; Literary form: 
                    Not fiction
                 Publication details: New Delhi Tata McGraw 2003Availability: Items available for loan: Call number: 658.827 RIE (1). 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    1903.
                                                
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Positioning: the battle for your mind by By, Ries, A L. Edition: 20thMaterial type:   Text; Format: 
                    print
                ; Literary form: 
                    Not fiction
                 Publication details: New Delhi Tata McGraw-Hill 2006Availability: Items available for loan: Call number: 658.827 CHA (1). 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    1904.
                                                
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Advertising and sales promotion by By Kazmi, S. H. H. Edition: 2ndMaterial type:   Text; Format: 
                    print
                ; Literary form: 
                    Not fiction
                 Publication details: New Delhi Excel Books 2006Availability: Items available for loan: Call number: 659.1 KAZ (2). 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    1905.
                                                
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Services marketing: the Indian perspective by By Shanker, Ravi. Edition: 1stMaterial type:   Text; Format: 
                    print
                ; Literary form: 
                    Not fiction
                 Publication details: New Delhi Excel Books 2008Availability: Items available for loan: Call number: 658.80954 SHA (3). 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    1906.
                                                
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Strategic marketing by By Anderson Carol H. Edition: 2ndMaterial type:   Text; Format: 
                    print
                ; Literary form: 
                    Not fiction
                 Publication details: New Delhi Biztantra 2006Availability: Items available for loan: Call number: 658.802 AND (2). 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    1907.
                                                
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Behind powerful brands: from strategy to campaign by By Jones, Johen Philip. Edition: 1stMaterial type:   Text; Format: 
                    print
                ; Literary form: 
                    Not fiction
                 Publication details: New Delhi Tata McGraw-Hill 2003Availability: Items available for loan: Call number: 658.827 JON (1). 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    1908.
                                                
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Behaind powerfull brands: from strategy to campaign by By Jones, Philip John. Edition: 1stMaterial type:   Text; Format: 
                    print
                ; Literary form: 
                    Not fiction
                 Publication details: New Delhi Tata McGraw Hill 2000Availability: Items available for loan: Call number: 658.827 JON (1). 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    1909.
                                                
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                                                    1910.
                                                
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                                                    1911.
                                                
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                                                    1912.
                                                
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                                                    1913.
                                                
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                                                    1914.
                                                
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                                                    1915.
                                                
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                                                    1916.
                                                
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                                                    1917.
                                                
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                                                    1918.
                                                
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Human resource management by By Ivancevich, John M. Edition: 9thMaterial type:   Text; Format: 
                    print
                ; Literary form: 
                    Not fiction
                 Publication details: New Delhi Tata McGraw-Hill 2006Availability: Items available for loan: Call number: 658.3 IVA (4). 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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                                                    1919.
                                                
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                                                    1920.
                                                
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Consumer behavior by By Loudon, David L. Edition: 4thMaterial type:   Text; Format: 
                    print
                ; Literary form: 
                    Not fiction
                 Publication details: New Delhi Tata McGraw-Hill 2002Availability: Items available for loan: Call number: 658.8342 LOU (3). 
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                     
                                                
                                                
                                                 
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