Strategic brand management: branding, measurring, and manging brand equity

By: By Keller, Kevin LaneMaterial type: TextTextPublication details: New Delhi Pearson Education 2005Edition: 2ndDescription: 816pSubject(s): Brand management BrandingDDC classification: 658.827
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)

Customized & Implemented by Jivesna Tech