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Branded entertainment: product placement and brand strategy in the entertainment business

By: By Lehu, Jean-Marc Material type: Text

TextPublication details: New Delhi Kogan Page 2006Edition: 1stDescription: viii; 266pSubject(s): Branded entertainment Product placementDDC classification: 658.827

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	658.827 LEH (Browse shelf (Opens below))	Available		5591

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Previous	658.827 KUM Marketing and branding	658.827 LAN Killer Brands: create and market a brand that will annihilate the competition	658.827 LAN Killer Brands: create and market a brand that will annihilate the competition	658.827 LEH Branded entertainment: product placement and brand strategy in the entertainment business	658.827 LEH Brand rejuvenation	658.827 LIN Private label: turning the retail brand threat into your biggest opportunity	658.827 LIN Private label: turning the retail brand threat into your biggest opportunity	Next

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