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The new strategic brand management: creating and sustaining brand equity long term

By: By Kapferer,J. N Material type: Text

TextPublication details: New Delhi Kogan Page 2009Edition: 4thDescription: xv; 560pSubject(s): Brand management- strategic ManagementLaunching the brand Multi-brand portfoliosDDC classification: 658.827

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	658.827 KAP (Browse shelf (Opens below))	Available		4526
General Books	Jaipuria Jaipur Library	658.827 KAP (Browse shelf (Opens below))	Available		5660

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