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Brand positioning: strategies for competitive advantage

By: By Sengupta, Subroto Material type: Text

TextPublication details: New Delhi Tata McGraw-Hill 2005Edition: 2ndDescription: xiv; 297pSubject(s): Brand positioning MarketingDDC classification: 658.827

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	658.827 SEN (Browse shelf (Opens below))	Available		1822

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Previous	658.827 RYD Trademarks advertising and brand protection: a manual for orgnisations and individuals managing intellectual property	658.827 SAG Brand management	658.827 SAR Brand from the inside: eight essentials to emotionally connect your employees to your business	658.827 SEN Brand positioning: strategies for competitive advantage	658.827 SIN Brand Management	658.827 SMI Experiential marketing: a practical guide to interactive brand experience	658.827 SMI Experiential marketing: a practical guide to interactive brand experience	Next

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