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The 4A's of marketing: Creating value for customers, companies and society

By: Sheth, Jagdish N Contributor(s): Sisodia, Rajendra S Material type: Text

TextPublication details: UK Routledge 2012Edition: 1stDescription: 209pISBN: 9780415898355Subject(s): MarketingDDC classification: 658.8 SHE

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	658.8 SHE (Browse shelf (Opens below))	Available		13581

Previous	No cover image available No cover image available		No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.8 SHA Applied case studies in marketing	658.8 SHA Principles of marketing	658.8 SHE Modern marketing	658.8 SHE The 4A's of marketing: Creating value for customers, companies and society	658.8 SIN Marketing principles and techiques	658.8 SIN India reloaded: inside India's resurgent consumer market	658.8 SMI Making marketing happen: how great companies make strategic planning work	Next

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