Strategic brand management: Building measuring and managing brand equity

By: Keller, Kevin LaneContributor(s): Swaminathan, Vanitha | Parameshwaran, Ambi MG | Jacob, Isaac CMaterial type: TextTextPublication details: Noida Pearson India Education 2020Edition: 5thDescription: 642pISBN: 9789353946135Subject(s): Brand managementDDC classification: 658.827
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Item type Current library Call number Status Date due Barcode
General Books General Books Jaipuria Jaipur Library
658.827 KEL (Browse shelf (Opens below)) Available 13539
General Books General Books Jaipuria Jaipur Library
658.827 KEL (Browse shelf (Opens below)) Available 13540

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