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Services marketing : people, technology, strategy

By: Wirtz, Jochen Contributor(s): Lovelock, Christopher H Material type: Text

TextPublication details: USA World Scientific 2022Edition: 9Description: xvii, 665pISBN: 9781944659820Subject(s): MarketingDDC classification: 658.8

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	658.8 WIR (Browse shelf (Opens below))	Available		13029

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Previous	658.8 WIN Marketing management	658.8 WIN Marketing management	658.8 WIN Marketing management	658.8 WIR Services marketing : people, technology, strategy	658.8 YAD The art of marketing: creative marketing communications vol. 3; a practical guide to planning skills and techniques	658.8 ZEI Services marketing: integrating customer focus across the firm	658.8 ZEI Services marketing: integrating customer focus across the firm	Next

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