Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 7559

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20211013191442.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 211013|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Brand failures- the truth about the 100 biggest branding

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)5191: By Haig, Matt 7558, Brand failures: the truth about the 100 biggest branding mistakes of all time, 2008