Services marketing: integrating customer focus across the firm (Record no. 8802)

000 -LEADER
fixed length control field 00478nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211018s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353160777
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ZEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name By Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. P
9 (RLIN) 11602
245 #0 - TITLE STATEMENT
Title Services marketing: integrating customer focus across the firm
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2018
Name of publisher, distributor, etc. McGraw Hill
Place of publication, distribution, etc. Chennai
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi; 582p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Services marketing
9 (RLIN) 2819
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book Banks
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Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Date due
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