Advertising and promotion: an integrated marketing communications perspective (Record no. 8744)

000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211018s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name By Belch, George E.
9 (RLIN) 5903
245 #0 - TITLE STATEMENT
Title Advertising and promotion: an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2015
Name of publisher, distributor, etc. McGraw Hill
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xliii; 1016p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising and promotion
9 (RLIN) 11586
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Koha item type Book Banks
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Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Date due
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        Jaipuria Jaipur Library Jaipuria Jaipur Library   2   659.1 BEL BB1719 12/16/2021 12/15/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   2   659.1 BEL BB1720 12/15/2021 12/15/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   2   659.1 BEL BB1721 12/15/2021 12/15/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   2   659.1 BEL BB1722 12/16/2021 12/15/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   2   659.1 BEL BB1723 12/16/2021 12/15/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   2   659.1 BEL BB1724 12/16/2021 12/15/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   2   659.1 BEL BB1725 12/16/2021 12/15/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1726 12/14/2021 12/14/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1727 12/14/2021 12/14/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1728 12/14/2021 12/14/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1729 12/14/2021 12/14/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1730 12/14/2021 12/14/2021 10/19/2021 Book Banks 01/27/2014
        Jaipuria Jaipur Library Jaipuria Jaipur Library   2   659.1 BEL BB1731 12/15/2021 12/15/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1732 12/14/2021 12/14/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1733 12/14/2021 12/14/2021 10/19/2021 Book Banks 01/19/2014
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1734 12/14/2021 12/14/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   2   659.1 BEL BB1735 12/16/2021 12/15/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   2   659.1 BEL BB1736 12/15/2021 12/15/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1737 12/14/2021 12/14/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1738 12/14/2021 12/14/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   2   659.1 BEL BB1739 12/15/2021 12/15/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   2   659.1 BEL BB1740 12/15/2021 12/15/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1741 12/14/2021 12/14/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1742 12/14/2021 12/14/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1743 12/14/2021 12/14/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1744 12/14/2021 12/14/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1745 12/14/2021 12/14/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1746 12/14/2021 12/14/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   1   659.1 BEL BB1747 12/14/2021 12/14/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   2   659.1 BEL BB1748 12/16/2021 12/15/2021 10/19/2021 Book Banks  
        Jaipuria Jaipur Library Jaipuria Jaipur Library   3   659.1 BEL BB1749 12/16/2021 12/15/2021 10/19/2021 Book Banks  

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