Consumer behavior: a marketer's tool (Record no. 5755)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00391nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211013s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | HOY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | By Hoyer, Wayne D. |
| 9 (RLIN) | 6007 |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer behavior: a marketer's tool |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2011 |
| Name of publisher, distributor, etc. | Cengage Learning |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 634p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior Marketing |
| 9 (RLIN) | 3823 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2011-07-18 | 1 | 658.8342 HOY | 6469 | 12/14/2021 | 12/14/2021 | 10/13/2021 | General Books |