Market segmentation: how to do it and how to profit from it (Record no. 2227)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00389nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211013s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | MCD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | By Mcdonald, Malcolm |
| 9 (RLIN) | 3487 |
| 245 #0 - TITLE STATEMENT | |
| Title | Market segmentation: how to do it and how to profit from it |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013 |
| Name of publisher, distributor, etc. | Wiley & Sons |
| Place of publication, distribution, etc. | United Kingdom |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi; 490p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2021-01-04 | 1 | 658.802 MCD | 11628 | 04/19/2021 | 12/22/2021 | 12/22/2021 | 10/13/2021 | General Books |