Brands & the Brain (Record no. 12573)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251027091336.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251027b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780143452614 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.407124 |
| Item number | SAH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sahay, Arvind |
| 245 ## - TITLE STATEMENT | |
| Title | Brands & the Brain |
| Remainder of title | How to use Neuroscience to create impactful Brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Gurugram : |
| Name of publisher, distributor, etc. | Penguin Random House ; |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 352 pages : |
| Other physical details | ill; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4359 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date checked out | Price effective from | Koha item type | bill no. | bill date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | General Stacks | 10/14/2025 | AMAZON | 499.00 | 1 | 658.407124 SAH | 14458 | 01/25/2026 | 10/27/2025 | 10/27/2025 | 10/14/2025 | General Books | HR-XNRF-1044-2526 | 14.10.2025 |