The Psychology of Marketing (Record no. 12531)

000 -LEADER
fixed length control field 00464nam a22001577a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250829161502.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250829b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789348098016
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number PEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pelia, Harinder Singh
245 ## - TITLE STATEMENT
Title The Psychology of Marketing
Remainder of title How Marketers trick us in to bying more
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Jaico Publishing House
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Other physical details 198 Pg.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 700
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Checked out Date last seen Date checked out Price effective from Koha item type bill no. bill date
          Jaipuria Jaipur Library Jaipuria Jaipur Library General Stacks 08/27/2025 Arrow books 349.00 1 658.8342 PEL 14408 11/27/2025 08/29/2025 08/29/2025 08/27/2025 General Books 143 27.08.2025

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