Strategic brand management: Building measuring and managing brand equity (Record no. 11979)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00618nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241022143047.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241022b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353946135 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management: Building measuring and managing brand equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson India Education |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 642p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swaminathan, Vanitha |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameshwaran, Ambi MG |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac C |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Banks |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4359 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 14477 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 14478 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 14479 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | bill no. | bill date | Checked out | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13544 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13545 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13546 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13547 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13548 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13549 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13550 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13551 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13552 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13553 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13554 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13555 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13556 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13557 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 1 | 658.827 KEL | BB13558 | 10/09/2025 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | 01/07/2026 | 10/09/2025 | |||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13559 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13560 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13561 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13562 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13563 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 1 | 658.827 KEL | BB13564 | 07/17/2025 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | 07/17/2025 | 07/17/2025 | |||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 1 | 658.827 KEL | BB13565 | 10/09/2025 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | 01/07/2026 | 10/09/2025 | |||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 1 | 658.827 KEL | BB13566 | 10/17/2025 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | 10/09/2025 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 2 | 658.827 KEL | BB13567 | 07/17/2025 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | 07/17/2025 | 07/17/2025 | |||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 1 | 658.827 KEL | BB13568 | 10/15/2025 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | 01/13/2026 | 10/15/2025 | |||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13569 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13570 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13571 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13572 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13573 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13574 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13575 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13576 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13577 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13578 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13579 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13580 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13581 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13582 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/22/2024 | UDH Publishers | 1025.00 | 658.827 KEL | BB13583 | 10/22/2024 | 10/22/2024 | Book Banks | BS/3854 | 2024-10-12 |