Myths of marketing (Record no. 11249)

000 -LEADER
fixed length control field 00469nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230314164538.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749483913
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LEB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Leboff, Grant
245 ## - TITLE STATEMENT
Title Myths of marketing
Remainder of title Banish the misconceptions and become a great marketer
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi, India
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent ix, 213 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 67
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type bill no. bill date
          Jaipuria Jaipur Library Jaipuria Jaipur Library General Stacks 11/23/2022 Allied Informatics 1452.53 1 658.8 LEB 12948 04/24/2023 03/24/2023 03/14/2023 General Books 9911 23.11.2022

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