Advertising, brands and consumer behaviour : (Record no. 10467)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00494nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220124154002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220124b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353883928 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.10954 |
| Item number | RAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramesh Kumar, S. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, brands and consumer behaviour : |
| Remainder of title | the Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv; 266p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising -- India. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krishnamoorthy, Anup |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 12510 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 12511 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | bill no. | bill date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 01/22/2022 | Education Point | 659.10954 RAM | 12373 | 01/24/2022 | 01/24/2022 | General Books | 2268 | 2022-01-19 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 01/22/2022 | Education Point | 659.10954 RAM | 12374 | 01/24/2022 | 01/24/2022 | General Books | 2268 | 2022-01-19 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 01/22/2022 | Education Point | 659.10954 RAM | 12375 | 01/24/2022 | 01/24/2022 | General Books | 2268 | 2022-01-19 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 01/22/2022 | Education Point | 659.10954 RAM | 12376 | 01/24/2022 | 01/24/2022 | General Books | 2268 | 2022-01-19 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 01/22/2022 | Education Point | 659.10954 RAM | 12377 | 01/24/2022 | 01/24/2022 | General Books | 2268 | 2022-01-19 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 01/22/2022 | Education Point | 659.10954 RAM | 12378 | 01/24/2022 | 01/24/2022 | General Books | 2268 | 2022-01-19 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 01/22/2022 | Education Point | 659.10954 RAM | 12379 | 01/24/2022 | 01/24/2022 | General Books | 2268 | 2022-01-19 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 01/22/2022 | Education Point | 659.10954 RAM | 12380 | 01/24/2022 | 01/24/2022 | General Books | 2268 | 2022-01-19 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 01/22/2022 | Education Point | 659.10954 RAM | 12381 | 01/24/2022 | 01/24/2022 | General Books | 2268 | 2022-01-19 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 01/22/2022 | Education Point | 659.10954 RAM | 12382 | 01/24/2022 | 01/24/2022 | General Books | 2268 | 2022-01-19 |