This is marketing (Record no. 10419)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01349nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220121115940.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211229b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780241370148 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GOD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Godin, Seth |
| 245 ## - TITLE STATEMENT | |
| Title | This is marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Portfolio / Penguin |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 267 pages : illustrations, charts ; 19 cm |
| 500 ## - GENERAL NOTE | |
| General note | Not mass, not spam, not shameful --<br/>The marketer learns to see --<br/>Marketing changes people through stories, connections, and experience --<br/>The smallest viable market --<br/>In search of "better" --<br/>Beyond commodities --<br/>The canvas of dreams and desires --<br/>More of the who: Seeking the smallest viable market --<br/>People like us do things like this --<br/>Trust and tension create forward motion --<br/>Status, dominance, and affiliation --<br/>A better business plan --<br/>Semiotics, symbols, and vernacular --<br/>Treat different people differently --<br/>Reaching the right people --<br/>Price is a story --<br/>Permission and remarkability in a virtuous cycle --<br/>Trust is as scarce as attention --<br/>The funnel --<br/>Organizing and leading a tribe --<br/>Some case studies using the method --<br/>Marketing works, and now it's your turn --<br/>Marketing to the most important person. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 67 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2383 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | bill no. | bill date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 11/26/2021 | 6 | 2 | 658.8 GOD | 12319 | 03/15/2023 | 02/20/2023 | 12/29/2021 | General Books | 545 | 23.11.2021 |