| 000 | 00557nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 211206s9999 xx 000 0 und d | ||
| 020 | _a9788125914273 | ||
| 082 |
_a658.8270954 _bMOO |
||
| 100 |
_aBy Moorthi, Y. L. R. _92934 |
||
| 245 | 0 | _aBrand management: the Indian context | |
| 250 | _a1st | ||
| 260 |
_c2008 _bVikas Publishing House _aNew Delhi |
||
| 300 | _axi; 171p. | ||
| 650 |
_a Brand equity _911969 |
||
| 650 |
_a Marketing _967 |
||
| 650 |
_aBrand management _94359 |
||
| 650 |
_aBrand management, Marketing, Brand equity _92935 |
||
| 942 | _cBK | ||
| 999 |
_c9724 _d9724 |
||