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| 008 | 211018s9999 xx 000 0 und d | ||
| 020 | _a9789353160777 | ||
| 082 |
_a658.8 _bZEI |
||
| 100 |
_aBy Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. P _911602 |
||
| 245 | 0 | _aServices marketing: integrating customer focus across the firm | |
| 250 | _a7th | ||
| 260 |
_c2018 _bMcGraw Hill _aChennai |
||
| 300 | _axxxvi; 582p. | ||
| 650 |
_aServices marketing _92819 |
||
| 942 | _cBB | ||
| 999 |
_c8802 _d8802 |
||