| 000 | 00428nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 211013s9999 xx 000 0 und d | ||
| 082 |
_a658.827 _bKEL |
||
| 100 |
_aBy Keller, Kevin Lane _91248 |
||
| 245 | 0 | _aStrategic brand management: branding, measurring, and manging brand equity | |
| 250 | _a2nd | ||
| 260 |
_c2005 _bPearson Education _aNew Delhi |
||
| 300 | _a816p. | ||
| 650 |
_aBrand management Branding _91249 |
||
| 942 | _cBK | ||
| 999 |
_c702 _d702 |
||