000 00431nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.83420954
_bKUM
100 _aBy Kumar, S. Ramesh
_91233
245 0 _aConceptual issues in consumer behaviour: the Indian context
250 _a1st
260 _c2004
_bPearson Education
_aDelhi
300 _axviii; 323p.
650 _aConsumer behavior Marketing Management
_9524
942 _cBK
999 _c692
_d692