000			00403nam a2200145Ia 4500
008			211013s9999 xx 000 0 und d
082			_a658.827 _bCHI
100			_aBy Chitale, A K _9775
245		0	_aProduct policy and brand management: text and cases
250			_a1st
260			_c2011 _bPHI Learning _aNew Delhi
300			_axii; 264p.
650			_aUse of brands and trademarks _91713
942			_cBK
999			_c6392 _d6392