000 00405nam a2200133Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.827
_bBEY
100 _aEdited by Ind, Nicholas
_96609
245 0 _aBeyond branding: how the new values of transparency and integrity are changing the world os brands
260 _c2008
_bKogan Page
_aNew Delhi
300 _axviii;236p.
650 _a0
942 _cBK
999 _c5965
_d5965