| 000 | 00405nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 211013s9999 xx 000 0 und d | ||
| 082 |
_a658.827 _bKEL |
||
| 100 |
_aKeller, Kevin Lane _9983 |
||
| 245 | 0 | _aStrategic Brand Management: Building, Measuring, and Brand Equity | |
| 250 | _a3rd | ||
| 260 |
_c2011 _bPearson _aNew Delhi |
||
| 300 | _axxiii, 695p. | ||
| 650 |
_aBrand management _94359 |
||
| 942 | _cBK | ||
| 999 |
_c5813 _d5813 |
||