000 00474nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.83
_bBEA
100 _aBy Bearden, William O.
_93163
245 0 _aHandbook of marketing scales: multi-item measures for marketing and consumer behavior research
250 _a2nd
260 _c1999
_bSage Publication
_aNew Delhi
300 _axiv; 537p.
650 _aMarketing Marketing scales Marketing research
_98150
942 _cBK
999 _c5616
_d5616