000 00438nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.827
_bKEL
100 _aEdited by Tybout, Alice M
_96005
245 0 _aKellogg on branding: the marketing faculty of the kellogg school of management
250 _a1st
260 _c2007
_bWiley India
_aNew Delhi
300 _axvii; 334p.
650 _aBrand Management Branding
_91249
942 _cBK
999 _c4703
_d4703