000 00399nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.802
_bFER
100 _aBy Ferrell, O. C.
_91528
245 0 _aStrategic marketing
250 _a1st
260 _c2008
_bCengage Learning
_aAustralia
300 _a439p.
650 _aMarketing strategy Integrated marketing communications
_96390
942 _cBK
999 _c4326
_d4326