000 00464nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.8
_bSMI
100 _aBy Smith, Brian D.
_96353
245 0 _aMaking marketing happen: how great companies make strategic planning work
250 _a1st
260 _c2007
_bButterworth-Heinemann
_aNew Delhi
300 _axvi; 377p.
650 _aMaking marketing happen- how great companies make strate
_96354
942 _cBK
999 _c4303
_d4303