| 000 | 00384nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 211013s9999 xx 000 0 und d | ||
| 082 |
_a659.1 _bMUR |
||
| 100 |
_aBy Murthy, S. N. _95438 |
||
| 245 | 0 | _aAdvertising: an IMC perspective | |
| 250 | _a1st | ||
| 260 |
_c2007 _bExcel Books _aNew Delhi |
||
| 300 | _axi; 418p. | ||
| 650 |
_aAdvertising Marketing Management _9371 |
||
| 942 | _cBK | ||
| 999 |
_c4064 _d4064 |
||