| 000 | 00437nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 211013s9999 xx 000 0 und d | ||
| 082 |
_a791.40688 _bLEH |
||
| 100 |
_aBy Lehu, Jean Marc _95459 |
||
| 245 | 0 | _aBranded entertainment: product placement and brand strategy in the entertainment business | |
| 250 | _a1st | ||
| 260 |
_c2007 _bKogan Page _aNew Delhi |
||
| 300 | _aix; 266p. | ||
| 650 |
_aBranded entertainment _95460 |
||
| 942 | _cBK | ||
| 999 |
_c3635 _d3635 |
||