000			00424nam a2200145Ia 4500
008			211013s9999 xx 000 0 und d
082			_a658.827 _bKEL
100			_aBy Keller, Kevin Lane _91248
245		0	_aStrategic brand management: building, measuring, and managing brand equity
250			_a2nd
260			_c2006 _bPHI _aNew Delhi
300			_axxvii; 788p.
650			_aStrategic brand management _95028
942			_cBK
999			_c3309 _d3309