000 00439nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.802
_bKNI
100 _aBy Knight, Peter
_94943
245 4 _aThe highly effective marketing plan: a proven, practical, planning process for companies of all sizes
250 _a1st
260 _c2005
_bPearson Education
_aNew Delhi
300 _avii; 168p.
650 _aMarketing
_967
942 _cBK
999 _c3251
_d3251