000			00493nam a2200145Ia 4500
008			211013s9999 xx 000 0 und d
082			_a658.827 _bKAP
100			_aBy Kapferer, Jean - Noel _9598
245		0	_aStrategic brand management: creating and sustaining brand equity long term
250			_a2nd
260			_c2005 _bKogan Page _aNew Delhi
300			_a443p.
650			_aStrategic brand management Multi-brand portfolios Financial evaluationa andaccounting for brands _9599
942			_cBK
999			_c313 _d313