000 00394nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a659.1
_bCEL
100 _aEdited by Suresh, K.
_91904
245 0 _aCelebrity endorsements: perspectives and cases
250 _a1st
260 _c2005
_bICFAI University Press
_aHyderabad
300 _aix; 175p.
650 _aAdvertising
_92846
942 _cBK
999 _c2888
_d2888