000 00441nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a659.1
_bHAR
100 _aBy Harris, Godfrey
_94394
245 4 _aThe hottest ideas in word of mouth advertising: what works what doesn't what's fake and why
250 _a1st
260 _c2005
_bViva Books
_aNew Delhi
300 _a260p.
650 _aAdvertising Marketing Management
_9371
942 _cBK
999 _c2866
_d2866