000			00411nam a2200145Ia 4500
008			211013s9999 xx 000 0 und d
082			_a658.827 _bJON
100			_aBy Jones, Philip John _94254
245		0	_aBehaind powerfull brands: from strategy to campaign
250			_a1st
260			_c2000 _bTata McGraw Hill _aNew Delhi
300			_axii; 322p.
650			_aBranding Brand management _94255
942			_cBK
999			_c2773 _d2773