000			00414nam a2200145Ia 4500
008			211013s9999 xx 000 0 und d
082			_a659.1 _bCLO
100			_aBy Clow, Kenneth E. _94234
245		0	_aIntegrated advertising, promotion, and marketing communications
250			_a2nd
260			_c2006 _bPHI _aNew Delhi
300			_axxvii; 538p.
650			_aAdvertising Marketing Management _9371
942			_cBK
999			_c2756 _d2756