000 00415nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.8270954
_bMOO
100 _aBy Moorthi, Y L R
_92934
245 0 _aBrand management: the Indian context
250 _a1st
260 _c2006
_bVikas Publishing House
_aNew Delhi
300 _axi; 171p.
650 _aBrand management Marketing Brand equity
_92935
942 _cBK
999 _c2685
_d2685