000 00447nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.802
_bMAT
100 _aBy Mathur, U. C.
_91085
245 0 _aStrategic marketing management: text and cases
250 _a1st
260 _c2006
_bMacmillan
_aNew Delhi
300 _axvi; 296p.
650 _aMarketing management Critical marketing strategies Global marketing strategies
_94130
942 _cBK
999 _c2681
_d2681