000 00461nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.83
_bMAL
100 _aBy Malhotra, Naresh K.
_952
245 0 _aMarketing Research: an applied orientation
250 _a5th
260 _c2006
_bPHI
_aNew Delhi
300 _axxx; 811p.
650 _aMarketing research Marketing research- planning data collection preparation, analysis and reporting
_93894
942 _cBK
999 _c2531
_d2531