000			00418nam a2200145Ia 4500
008			211013s9999 xx 000 0 und d
082			_a658.8270954 _bMOO
100			_aBy Moorthi, Y. L. R. _92934
245		0	_aBrand management: the Indian context
250			_a1st
260			_c2008 _bVikas Publishing House _aNew Delhi
300			_axi; 171p.
650			_aBrand management Marketing Brand equity _92935
942			_cBK
999			_c1834 _d1834