| 000 | 00521nam a22001697a 4500 | ||
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| 005 | 20231130101301.0 | ||
| 008 | 231130b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780749465155 | ||
| 082 |
_a658.827 _bKAP |
||
| 100 |
_aKapferer, Jean-Noël _914176 |
||
| 245 | _aThe new strategic brand management : creating and sustaining brand equity long term | ||
| 250 | _aFifth | ||
| 260 |
_aNew Delhi _b Kogan Page _c2012 |
||
| 300 | _axviii, 492p | ||
| 650 |
_a BUSINESS & ECONOMICS Marketing Research _914177 |
||
| 942 | _cBK | ||
| 999 |
_c11512 _d11512 |
||