000			01349nam a22001817a 4500
005			20220121115940.0
008			211229b |||||||| |||| 00| 0 eng d
020			_a9780241370148
082			_a658.8 _bGOD
100			_aGodin, Seth _911038
245			_aThis is marketing
260			_aNew York _bPortfolio / Penguin _c2018
300			_axvi, 267 pages : illustrations, charts ; 19 cm
500			_a Not mass, not spam, not shameful -- The marketer learns to see -- Marketing changes people through stories, connections, and experience -- The smallest viable market -- In search of "better" -- Beyond commodities -- The canvas of dreams and desires -- More of the who: Seeking the smallest viable market -- People like us do things like this -- Trust and tension create forward motion -- Status, dominance, and affiliation -- A better business plan -- Semiotics, symbols, and vernacular -- Treat different people differently -- Reaching the right people -- Price is a story -- Permission and remarkability in a virtuous cycle -- Trust is as scarce as attention -- The funnel -- Organizing and leading a tribe -- Some case studies using the method -- Marketing works, and now it's your turn -- Marketing to the most important person.
650			_a Marketing. _967
650			_aBUSINESS & ECONOMICS _92383
942			_cBK
999			_c10419 _d10419