By Moorthi, Y. L. R. <br/><br/>
Brand management: the Indian context 

 - 1st 
 - New Delhi  Vikas Publishing House  2008 
 - xi; 171p. 
<br/><br/><label>ISBN: </label>9788125914273 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Brand equity<br/> Marketing<br/>Brand management<br/>Brand management, Marketing, Brand equity
<br/><br/><label>Dewey Class. No.: </label>658.8270954  / MOO