By Ferrell, O. C. <br/><br/>
Marketing Strategy: Text and Cases 

 - 6th 
 - New Delhi  Cengage  2014 
 - xxiv; 587p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.802  / FER